In-Trinity

Johnny G revolutionized the fitness industry when he created Spinning®. The revelation that once drew crowds to his Santa Monica garage grew into a global phenomenon that set the standard for indoor cycling. Johnny’s new innovation, In-Trinity®, elevates the training paradigm by providing access to movements never before possible. Inspired by yoga and martial arts, this practice evolves the mind and body through revolutionary motion.

Our Approach

We initiated our multipronged launch campaign with a comprehensive brand development phase, which extended beyond logo and collateral design to include tradeshow displays and commercial video production. International branding, design and social media guidelines were established to create a unified brand experience across all consumer touch points. Next, we primed the company’s global education programs for market, through copywriting, design, photo and video production.

Our campaign focused on building awareness and accessibility within instructor and end-user communities. Cultivating brand culture and social media engagement has been the key to stimulating conversion opportunities on the newly launched, interactive and multilingual website.